I'm a consultant with nearly 15 years experience working in digital media.
I work for agencies and directly for clients in a number of different ways: reputation management and positioning, change management, marketing strategy, management consultancy and operations. In short, I solve problems for businesses for whom making the most of technology is integral to their success.
For the past 14 years I've worked in various capacities for advertising agencies, integrated agencies and pure play digital shops, occupying senior management roles since 2007. I've recently transitioned to a new client side role with SABMiller as Group Head Of Digital Enablement.
I am always interested to hear from people/companies with a point of view on how technology (be that customer, consumer/shopper or enterprise) is shaping developing markets - with the following caveat:
** If you're going to connect with me and I don't know you - please can you send a brief explanation in your request - thank you **
I'm the Group Head Of Digital Enablement for SABMiller PLC.
What does this mean? Principally, that I have two major roles within the organisation:
Firstly, to push a global agenda for best practice digital marketing, services and platforms to enable us to become a better, more connected company. Secondly, I am responsible for helping specific regions (Africa, South Africa, Latin America and Asia Pacific/Australia) to grow their digital competency and share learnings across markets so as to better understand consumer behaviour, and look at how we can be leaner and more effective as an organisation.
As a company whose growth is heavily focused on developing markets - we need to be able to understand the dynamics of how new marketing technology platforms and infrastructure are shaping consumer behaviour. An important part of my role is to facilitate that.
Management consultancy, bringing innovative solutions to complex problems with aplomb. Working with blue chip FMCG, Retail and Technology/TMT clients.
I joined Quirk in 2010 to help with the expansion of their London operations, to manage growth and drive revenue and profit.
In a difficult market, through a combination of organic and new business wins we quadrupled the agency headcount, and grew YoY by nearly 100% and 200% in 2010 & 2011 respectively - smashing targets that were very ambitious in the first place.
Working with clients including SABMiller, Warner Bros, The Financial Times, Nando's, Notonthehighstreet.com, One International and Investec, the agency's diet of work was divided between strategic consultancy, engagement focused traffic driving campaigns on a pan-European level and responsive design led application development.
A great team and a great company.
A fixed term contract managing the digital offering at Beattie McGuinness Bungay. My responsibility was to head up the operations and client services function for the department, working across BMB's roster of clients including IKEA, Carling, Cobra, TUI, Confused.com, Virgin Active, Yorkshire Tea, Laterooms, Selfridges and Christian Aid. Met and exceeded financial targets (increased revenue and EBIT in a 9 month period) by some margin and met some lovely people in the process.
Created and shaped the digital offering for Lowe London, between 2007-2009. Key functions included integration of digital across all departments, hiring creative and production talent, servicing key award winning domestic accounts, establishing production process from first principles, education of all departments through structured initiatives, managing digital production staff and working on internal comms to bolster the agency profile.
Key clients included: John Lewis, Innocent, RFU, Nestle, Knorr, Domestos, Rexona and InBev.
Delivering projects for integrated and digital agencies.
http://www.eurorscg4d.com/ (DEFRA, DCSF)
http://blogs.mccannlondon.co.uk/ (UPS, L'Oreal, Mastercard)
http://www.docopeople.com/ (BVI, Xbox, Aardman)
http://www.digitas.com/ (Shell, Samsung)
http://www.bluebarracuda.com/ (Nectar, Pizza Hut, Sony Pictures)
THINKJAM.COM are a digital design and PR agency focussing on the entertainment sector. Working across accounts for Warner Bros international, SCEE, Universal Pictures, Fox Searchlight and 20th Century Fox UK, my role as AD was multi-faceted.
As well as commercial reponsibility for account growth, new business and project delivery, I retained an operations focus centered around utilisation and process, creating initiatives to improve efficiencies across the board.
Client facing production position for award winning (BAFTA interactive, One Show, creative showcase) digital design agency. Working on a mixture of pan-European comms and build projects for clients including eBay, Sky, BBC and SCEE. Responsibility for commercial growth across accounts as well as day to day project management of the delivery of all campaigns.
Managing commercial aspects of digital comms projects for ents. clients including Decca, Island, EMAP Performance, 20th Century Fox, Fox Searchlight and EA.
DX3 were (at that point) a digital comms and PR agency. My role as site relations manager (read Account Manager) was to manage the roll out of online PR campaigns across media partners (MSN, Yahoo etc) for major label music releases and studio titles in the UK. Clients included Sony Pictures Europe, 20th Century Fox, EMI, Universal Music, V2, Edel, Telstar and BMG.
The obligatory DotCom anecdote. Working as a team of 4 responsible for 75% of Boxman's UK revenue, creating co-branded retail partnerships with the likes of MSN, Yahoo etc. We were second only to Amazon in Europe - until it all went a bit wrong post Lastminute's IPO and Boo.com's untimely demise...
